Email Marketing

Email Marketing is defined as a form of direct marketing and uses electronic mail to enhance a merchant’s relationship with customers thru brand loyalty and incentive programs. The goal of email marketing is to promote repeat business or engagement from the merchant’s existing customer base. Email marketing management is an essential online marketing tactic for all e-commerce, lead generation, and informational websites.

Belkdigital offers a variety of email marketing solutions and services to help support your business including the following:

  •     Email Marketing Consultation
  •     Email Database Integration with your e-commerce platform or website form
  •     Email Database Maintenance and Management
  •     General Email Marketing Campaign Management
  •     Creation and Management of Customer Loyalty Programs
  •     Email Template Design
  •     Campaign Reporting
  •     Landing Page Design and Programming
  •     Client Training

How it works:

  •     Building/Designing Creative
  •     Managing Lists
  •     Sending Emails
  •     Tracking Campaigns

The Advantages:

  •     Reaching a broad audience at relatively low cost
  •     Less expensive than direct mail or printed newsletters (also think GREEN)
  •     Exact ROI can be tracked
  •     Short delivery time
  •     Detailed analytics
  •     Used to effectively generate repeat business and retarget customers
  •     Over half of Internet users check or send email on any given day
  •     Automated email communication is very effective to generate repeat site visits
  •     Again, think GREEN